Robert Cialdini identified the 7 Levers of Influence that people use to persuade others: reciprocity, commitment or consistency, consensus or social proof, authority, liking, scarcity, and unity. These levers have become widely used for persuasion since the book’s first publication many decades ago.

When it comes to getting people to take action, every exchange is an opportunity to persuade them.
How do we apply these levers in our transactions?