We are often taught to sell or showcase our features and benefits, but we might disagree.
You must first produce a breakdown; features and benefits follow the acceptance of breakdowns.
Features and Benefits must follow an Acceptance of Breakdowns Read More »
The simple objective of every Presentation is to “make or consider an offer to enter into a contract.”
Winning Presentations Read More »
Influential U teaches individuals and teams to leverage differences, optimize performance and accelerate results using our personality-focused, transactional framework.
Building Your Dream Team Read More »
If you hang around Influential U for very long, you’ll hear the mantra “slow down to speed up.” This idiom may seem counter-intuitive in a world of quick fixes, miracle pills, and the insight-addicted. However, borrowed tactics, false starts, and aimlessness lead to wasted time and wasted resources. Few have the time, energy, money, and patience to weather a meandering journey to success.
Incremental Change: Slow Down to Speed Up Read More »
As we teach it, if you mean it, you measure it. Measurement is one of the eight critical exchanges in any transaction. The simple objective is to collect, organize, and report the vital measures of activity; to understand the results and consequences of your labor, work, and action.
To measure the result of an activity is to understand the true nature of results. Results are an outcome of activity, not something produced independent of activity. You can’t promise results (without the fitness to back it up), but you can promise activity – which is measured.
Measures Maketh the Win Read More »
The simple objective of every Invitation is an offer or request “to find out more.” Keep this simple phrase in mind. Invitations will take many forms and vary greatly depending on the situation at hand – however – the simple objective of every Invitation is to accept or make an offer “to find out more.”
A powerful Invitation is compelling. How do we make powerful offers or requests to “find out more”? What works best? Does this vary with differing personalities/
What is an Invitation? Read More »
ZIG ZIGLAR famously said, “If you aim at nothing, you will hit it every time.” While many ambitious professionals have specific goals, we sometimes aren’t aimed in a direction that will ultimately help us build the career we desire, get paid what we’re worth, and not work so hard in the process. In fact, most people don’t know what they want and how to get there. If we seek to live a satisfying and comfortable life, we must confront the truth about our aims in each Condition of Life. This journey begins with carefully crafted aims that ensure that you know where you’re going.
What Are Your Aims and Why Do They Matter? Read More »
Career is our marketplace identity. It is how we are identified as an offer of help and value in the marketplace. Career is, in general, how we are known as an identity of value and help in our public world.
Thinking Accurately: Career Read More »
The pattern is familiar. Things are moving in the right direction; then, suddenly, it feels like we’re taking two steps back. What are we missing? Perhaps, in error, we avoid aspects of the transaction that gets us into trouble (again and again).
Focus Lecture Archive: Infinity Loops Read More »
We wander around in a fog of unknowing. We depend on a connected web of experts and the technology created to keep our world going. Even ancient tribal societies had specialists—shamans, flint knappers, etc. This lecture addresses the truth about our knowledge and how we often over-estimate our personal knowledge – that our reliance on the knowledge of other people easily goes unnoticed (and untapped).
Focus Lecture Archive: Knowing Read More »
